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Emanuela Prandelli

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I am LVMH Associate Professor of Fashion & Luxury Management within the Department of Management & Technology of Bocconi University.  I hold a Ph.D. in Management from Bocconi University and served as a Research Assistant at St.Gallen University and at the Research Center on Technology, Innovation, and eCommerce of the Kellogg School of Management, Northwestern University.
I have also been Visiting Professor at the same Kellogg School of Management and at WU Vienna University of Economics and Business. I am the Director of the Master in Fashion, Design, & Experience (MAFED) of SDA Bocconi School of Management and Senior Lecturer within the Marketing Department.


My research focus regards customer engagement, co-creation, user and open innovation; digital strategy and omnichannel customer relationship management. I have a special interest in exploring these topics within the fashion and luxury industry.