Cédric Gutierrez Moreno

Cédric Gutierrez Moreno

I am currently an Assistant Professor in the Department of Management and Technology at Bocconi University

My research primarily focuses on understanding the behavioral mechanisms underlying market entry and dynamics. In one line of inquiry, I investigate how temporal preferences and attitudes toward ambiguity affect (entrepreneurial) entry and financiers’ decisions to invest in startups. In a related research stream, I examine the impact of incentive systems and organizational practices on job applicants’ decision-making and employee productivity.

To analyze these phenomena, I utilize a behavioral perspective, with a particular emphasis on the role of uncertainty, time, and social preferences. Empirically, my work primarily employs methodologies and models drawn from experimental economics and decision sciences.

My research has been published in Management Science, Organization Science, the Strategic Management Journal, the Journal of Risk and Uncertainty and Strategic Organization. It has been recognized by the 2016 Best Empirical Paper Award of the Entrepreneurship Division at the Academy of Management and the 2018 Best Dissertation Award (2nd place) at INFORMS Technology, Innovation Management and Entrepreneurship.

I also serve on the editorial review board of Strategic Management JournalOrganization Science, and Strategy Science.


Entrepreneurial/Managerial decision-making; Behavioral strategy; Market entry; Incentives;  Competitiveness; Overconfidence; Temporal preferences; Decision under uncertainty; Experimental methods.